In business, when you’re small you think about growing and when you’re big you long for the advantages of being small. It’s a dichotomy for two seeming extremes – both of which will be familiar to many; At one end if you are successful it’s because customer experience is the business – but it’s the thing that may stop you growing. At the other end, not getting customer engagement on anything deeper than price is potentially the very thing that thwarts your continued growth, or worse, actually threatens your future.More
“Brand” is all the past, present and future associations about an organisation that have some value in the eyes of the customer.
“Branding” is designing, building and operating everything in the present thereby creating positive memories and valuable future promises.
Customer experience is the interaction between a person and a business at any number of touchpoints. If you design and deliver customer experiences you are branding. So they are one and the same or another term for the same thing.
The problem with this thinking is that it is completely wrong.More
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We are insight-led, we question and challenge until we get to the heart of what will deliver the most intimate experiences for your customers in the most valuable and sustainable way for your business.
We have expertise in research, strategy, digital, retail, brand, product development, integrated marketing and internal and external communications. We design great brands; create innovative digital and interactive solutions, retail experiences to take customer intimacy and engagement to new levels – all of which we view within the context of Commercial intimacy.Visit our website