What Is Open

Open is a forum for exploring Commercial Intimacy – by looking at what’s evolving in the worlds of consumers, and where this is both challenging and liberating for business.

Open’s goal is to examine trends, issues and innovation, plus be a forum for discussion within the broader topic of Commercial Intimacy.

Follow us at @dna_open

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Topics

• Brand Experience
• Commercial Intimacy
• Convergence
• Customer Experience
• Customer Interface
• Design
• Human Factors
• International
• Making ideas work
• Mobility
• New ways of buying
• New Zealand
• Placebranding
• Self-service
• Service Design
• Social Media

Who Is DNA?

DNA is 55+ people, 4 disciplines, 2 locations, 21 years old and always curious.

We are insight-led, we question and challenge until we get to the heart of what will deliver the most intimate experiences for your customers in the most valuable and sustainable way for your business.

We have expertise in research, strategy, digital, retail, brand, product development, integrated marketing and internal and external communications. We design great brands; create innovative digital and interactive solutions, retail experiences to take customer intimacy and engagement to new levels – all of which we view within the context of Commercial intimacy.