At Open we identify and examine customer issues. At DNA we deliver on that thinking.

We struggle with the right words to describe the design process, but it is very much about designing and prototyping and making – Jonathan Ive

Social Media

Social Media Maturity

Justin Fraser September 2011

The way people behave on social media tells us little about their age, life stage and everyday behaviour. Rather, it may simply reflect their level of exposure to, and comfort with, social media itself. This means that traditional expectations about the ways in which old and young express themselves, and interact with each other, may no longer apply.  Fifty-year-olds can act like 15-years-olds, and vice versa, on social media – making online behaviour an unreliable guide to an audience’s everyday life maturity.

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What Is Open?

Open is a forum for exploring Commercial Intimacy – by looking at what’s evolving in the worlds of consumers, and where this is both challenging and liberating for business.

Open’s goal is to examine trends, issues and innovation, plus be a forum for discussion within the broader topic of Commercial Intimacy.

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Who Is DNA?

DNA is 55+ people, 4 disciplines, 2 locations, 21 years old and always curious.

We are insight-led, we question and challenge until we get to the heart of what will deliver the most intimate experiences for your customers in the most valuable and sustainable way for your business.

We have expertise in research, strategy, digital, retail, brand, product development, integrated marketing and internal and external communications. We design great brands; create innovative digital and interactive solutions, retail experiences to take customer intimacy and engagement to new levels – all of which we view within the context of Commercial intimacy.

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