International

Aligning distribution and partner relationships

Local distributors, partners or extensions of your supply chain and retail network can enhance or hinder your progress massively. They may understand their markets, and embrace your products — but do they understand and relate to your true goals as a business? Too often their goals (and what part you play in meeting them) and your goals (and how they fit in) are not mutually understood.

If you can’t engage those closest to you and have them aligned with your objectives, the rest will certainly not just ‘fall into place’. It’s not just your customers that make a big difference — don’t stop focusing on getting up close and personal with your suppliers and global market ‘friends’ as well.