Loyalty and Commercial Intimacy
Loyalty schemes have for many years been part of our purchasing experience. But their pervasiveness and standardised blandness may force radical change.
When computing power makes it possible to differentiate and track individuals and their patterns, it will be possible also to customise rewards. By the time that level of personal responsiveness is the norm, the loyalty scheme will probably be an integrated part of the sales interface. Some loyalty schemes are already moving towards this future – is yours?
What Is Open?
Open is a forum for exploring Commercial Intimacy – by looking at what’s evolving in the worlds of consumers, and where this is both challenging and liberating for business.
Get Open By Email
Sign up to get the latest Open articles delivered regularly.