Commercial Intimacy
Loyalty and Commercial Intimacy
July 2011
Loyalty schemes have for many years been part of our purchasing experience. But their pervasiveness and standardised blandness may force radical change.
When computing power makes it possible to differentiate and track individuals and their patterns, it will be possible also to customise rewards. By the time that level of personal responsiveness is the norm, the loyalty scheme will probably be an integrated part of the sales interface. Some loyalty schemes are already moving towards this future – is yours?
Responsive?
December 2012
Pinterested?
November 2012
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Comments
That's a great talk – equal measures of scary and fascinating. Who would have thought that gaming could influence education, sustainability and potentially a better culture.
The viewpoint on loyalty schemes is especially interesting in the context of this article as earning bonus points towards tax deductions for taking the bus and bonus points towards health insurance for walking to the shops are potentially game changing.
An excellent talk on this subject is http://www.g4tv.com/videos/44277/dice-2010-design-outside-the-box-presentation/ It's built around the gaming industry but very very clever examples.
What do you think?