Oooh, shiny thing!
Everyone likes shiny new toys, especially marketers, and the new toys keep rolling in thick and fast... mobile marketing, SM channels, social vending, location-based marketing, NFC...
Choosing whether to play with these new toys is surely the most critical part of a marketer’s job today. Does your marketing team have the know-how to make these decisions? Does your agency have the expertise and impartiality to help?
There are the obvious questions to ask before you look into using one of the new toys – do our customers understand / want this thing, do we have the ability to leverage it and will we see a ROI? But what other questions are there to ask and have you worked out who you can ask them of?
What Is Open?
Open is a forum for exploring Commercial Intimacy – by looking at what’s evolving in the worlds of consumers, and where this is both challenging and liberating for business.
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