At DNA we help organisations thrive by making sure that everything they do lines up with, and springs from, their essential nature It’s a design exercise sometimes labelled as branding, service design or customer experience design, but, labels aside, in principle it’s a simple process. Understand clearly the essence of the organisation, then design everything – the way it works, the products it makes, and the way it communicates, recruits and connects with its world – to reflect and reinforce that essence.
The brighter future we are promised will materialise only when we collectively earn a better living in the world. We need to export more and get paid better for what we export. And we need to do that in a world economy which looks shaky at best.
Analysing New Zealand the way we would analyse a client before starting work quickly identifies the problem. A lot of what of what we do is in conflict with our essence.More
What Is Open?
Open is a forum for exploring Commercial Intimacy – by looking at what’s evolving in the worlds of consumers, and where this is both challenging and liberating for business.
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Who Is DNA?
DNA is 55+ people, 4 disciplines, 2 locations, 21 years old and always curious.
We are insight-led, we question and challenge until we get to the heart of what will deliver the most intimate experiences for your customers in the most valuable and sustainable way for your business.
We have expertise in research, strategy, digital, retail, brand, product development, integrated marketing and internal and external communications. We design great brands; create innovative digital and interactive solutions, retail experiences to take customer intimacy and engagement to new levels – all of which we view within the context of Commercial intimacy.Visit our website