At Open we identify and examine customer issues. At DNA we deliver on that thinking.

"We cannot solve our problems with the same thinking we used when we created them." - Albert Einstein

Social Media

Social Media Maturity

Justin Fraser September 2011

The way people behave on social media tells us little about their age, life stage and everyday behaviour. Rather, it may simply reflect their level of exposure to, and comfort with, social media itself. This means that traditional expectations about the ways in which old and young express themselves, and interact with each other, may no longer apply.  Fifty-year-olds can act like 15-years-olds, and vice versa, on social media – making online behaviour an unreliable guide to an audience’s everyday life maturity.