At Open we identify and examine customer issues. At DNA we deliver on that thinking.

"We cannot solve our problems with the same thinking we used when we created them." - Albert Einstein

Human Factors

Touch, pause, hold, engage

Tarryn Burton September 2011

What kind of supporter are you? Who are you supporting and why?

Being perfectly positioned in the heart of party central, it’s been interesting to watch the fans from different countries. One thing’s for sure: if you have flown to the other side of the world, you must at least have some passion for your country or the game. Passion and enthusiasm are definitely not based on how well the team will perform.

After doing some 'fan watching' and being a spectator at a game, it’s fairly easy to identify two different types of supporters. There are those who support their team with loud, jovial enthusiasm, win or lose, even if they know from the outset that their team are the underdogs. And then there are the aggressive supporters who believe in winning at all costs.

I think we forget that the journey to the Cup is all part of the experience. At the risk of sounding like a real Mom, there can only be one winner, so let’s make sure we all enjoy the ride, win or lose!


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