Who are these people?
At the end of the day it's not about the numbers. Not even about the conversions. Not about repeat visits. It's about depth. Sure a person may use your service a lot, but if they leave as soon as a rival pops up then their depth of commitment was low. Once you have an engaged customer it's not about telling them your hopes and dreams, it's about listening to theirs. Also while it's nice to hear your grand plans, I also want to know your past times, secrets, fears and embarassing cock-ups. Until then intimacy is still just surface level. If you want customers to flirt with you you're going to have to flirt with them and show them some leg. Not too much too soon though or you'll appear to be some co-dependant attention starved moron who loves long walks on the beach and would you like to move in with me?
What Is Open?
Open is a forum for exploring Commercial Intimacy – by looking at what’s evolving in the worlds of consumers, and where this is both challenging and liberating for business.
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