Your customers are people too…
Listen to the way people talk to their partner – I want you to know me, listen to and love me. And then about them – I want them to be their best, to feel safe and cherished.
Compare this to how your business talks to your customers – Dear Sir/Madam your invoice is overdue, please hold to speak to an operator; and about them – cost-to-serve and acquisition / retention strategies.
Why so different? What kind of relationships could you have with your customers if you spoke both to and about them like they were people – I know you, I hear you and I’d miss you if you were gone?
What Is Open?
Open is a forum for exploring Commercial Intimacy – by looking at what’s evolving in the worlds of consumers, and where this is both challenging and liberating for business.
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