Commercial Intimacy
Your customers are people too…
Listen to the way people talk to their partner – I want you to know me, listen to and love me. And then about them – I want them to be their best, to feel safe and cherished.
Compare this to how your business talks to your customers – Dear Sir/Madam your invoice is overdue, please hold to speak to an operator; and about them – cost-to-serve and acquisition / retention strategies.
Why so different? What kind of relationships could you have with your customers if you spoke both to and about them like they were people – I know you, I hear you and I’d miss you if you were gone?
Responsive?
Pinterested?
What Is Open?
Open is a forum for exploring Commercial Intimacy – by looking at what’s evolving in the worlds of consumers, and where this is both challenging and liberating for business.
Get Open By Email
Sign up to get the latest Open articles delivered regularly.
Comments
And don't forget conversation is a two way process, don't speak at people talk with people - make tools available for people to engage with you if you are going to engage them
What do you think?