Helping businesses access the right funding at the right time.
Starting with what we already know.
Based on existing research highlighting the challenges of businesses successfully accessing financing — we set out to design a tool that would help prepare a business case. We discovered through our initial research and validated by testing of prototypes that it was not just about preparing a business case – but about understanding the broader landscape of how funding works.
Understanding the full landscape of options.
The early prototyping uncovered that it was essential for businesses to understand the full landscape of funding available – including non-bank lending types of funding such as grants and equity sharing. Once they have explored the options – businesses are better able to prepare a business case or pursue the option that is right for their needs.