Trilogy Hero

Trilogy Natural skincare brand experience

Creating a brand that is all about giving substance to the cosmetic.

A start-up founded by an established manufacturer extracting rosehip oil for the cosmetics industry saw a niche for a natural product range. Trilogy is now an established brand and recognised pioneer in the natural skincare category.

Challenge.

Established with a range of solely rosehip based products, the Trilogy brand was developed to target the space between the pharmacological and cosmetic categories. ‘A light touch’ was a business philosophy driven into everything – from their carbon footprint, their effect on the environment, sources for ingredients, formulations and even the fragrances their products have.

Established with a range of solely rosehip based products, the Trilogy brand was developed to target the space between the pharmacological and cosmetic categories. ‘A light touch’ was a business philosophy driven into everything – from their carbon footprint, their effect on the environment, sources for ingredients, formulations and even the fragrances their products have.

Solution.

The launch of the initial range effectively established the benchmark for natural skincare as a category. The brand and packaging delivered on a single-minded proposition – simple, pure and vital – meaning that every aspect of the brand and every touchpoint customers experienced needed to express this.

The launch of the initial range effectively established the benchmark for natural skincare as a category. The brand and packaging delivered on a single-minded proposition – simple, pure and vital – meaning that every aspect of the brand and every touchpoint customers experienced needed to express this.

Impact.

Revenue growth year on year of 200% saw them named as one of Deloitte’s fastest fifty growing companies in New Zealand. The business sold to Ecoya for $20m, less than ten years from launch. The brand is sold in over 3,500 stores worldwide.

Revenue growth year on year of 200% saw them named as one of Deloitte’s fastest fifty growing companies in New Zealand. The business sold to Ecoya for $20m, less than ten years from launch. The brand is sold in over 3,500 stores worldwide.

Project Summary

Client: Trilogy

Deliverable: Brand Identity System, Packaging

Project: Natural skincare brand experience